Services - Non-Exec Director & SaaS Advisor
With over 50 years in entrepreneurship and three decades shaping software, I bring a rare blend of hands-on practice, strategic governance, and practical SaaS execution. Based in Manila, I operate globally as a British-born founder, non-exec director, and advisor, helping early-stage and growth-stage SaaS ventures navigate risk, scale, and sustainable value creation.
What I offer
Non-Executive Director services:
Independent governance and oversight to protect stakeholder value.
Boardroom leadership, including cadence design, risk management, and strategic steering.
Oversight of financial governance, metric-driven reporting, and accountability structures.
Facilitation of executive succession planning and resilience frameworks.
SaaS Startup Advisory:
Go-to-market strategy and product-market fit optimization for SaaS models.
Revenue model design, pricing strategy, and ARR growth planning.
GTM infrastructure: pricing architectures, CAC/LTV optimization, and funnel hygiene across inbound and outbound channels.
Scalable software delivery disciplines: architecture choices, cloud cost discipline, and DevOps practices aligned with business goals.
Customer success playbooks that reduce churn, accelerate expansion, and improve Net Revenue Retention.
Operational Excellence for SaaS:
Lifecycle-based planning: product, marketing, sales, and customer success aligned to a single growth plan.
KPI and metric ecosystems: actionable dashboards, leading indicators, and quarterly OKRs.
Risk management and compliance guidance tailored to software startups and high-growth SaaS.
Why work with me
Proven track record: Four-plus decades of entrepreneurship, including multiple successful exits in
software and SaaS-enabled businesses.
Hands-on governance experience: A practical, no-nonsense approach to boards, committees, and executive
teams that accelerates decision-making and accountability. Having also guided the creation of robust
ISO27001 certifiable ISMSs for several businesses.
SaaS domain expertise: Deep understanding of SaaS economics, customer lifecycles, and cloud-first
delivery, ensuring initiatives are financially sound and technically viable.
Security First Approach: As the founder and CEO of a leading cyber-security business in South-East Asia
I understand the importance of security throughout the whole organisation. I apply a people first approach
and an appreciation of the fundementals of creating systems and company culture that safeguards
stakeholders and customers.
Global perspective with local nuance: UK roots, international exposure, and hands-on experience
helping startups operate across markets, including fast-moving hubs like Southeast Asia.
Engagement models
- Short-term advisory engagements to unblock a specific challenge (pricing, GTM, or product strategy).
- Ongoing non-executive director roles with formal governance responsibilities and quarterly board participation.
- Advisory retainer for reliable, strategic leadership and continuity through fundraising rounds or scale-up phases.
- Event-based or milestone-based consulting (e.g., pre-seed to Series A transitions, product pivots, or critical strategic initiatives).
How we’ll work together
- Discovery and scope alignment: clarify objectives, governance needs, and decision rights.
- Diagnostic: governance health check and SaaS performance assessment to identify gaps and opportunities.
- Roadmap and governance design: concrete plans for board structure, committee setups, KPI dashboards, and growth milestones.
- Execution and cadence: regular board meetings, executive coaching, and optional hands-on involvement in critical initiatives.
- Review and evolution: quarterly reviews to adapt strategy, governance, and operating models to changing market dynamics.
I look forward to hearing from you if you have a requirement for an experienced, seasoned pair of hands to help you in your business.